Barboo was born from a love of discovery—and a desire to shake things up (pun intended!) in an industry often dominated by the big guys. While massive brands can spend millions on celebrity endorsements and flashy ads, there’s a whole world of meticulously crafted, passion-driven spirits waiting to be explored. That’s where we come in.
Our mission is to connect curious drinkers with these hidden gems, helping small-batch liquor brands grow their fanbase, share their unique stories, and break into new markets. At barboo, we believe that spirits are more than just beverages—they’re a passport to culture, tradition, and flavor. Whether it’s pisco from Peru, baijiu from China, or a locally distilled gin, each bottle has a story, and we’re here to tell it.
Led by one spirited enthusiast (hi, that’s me!), barboo is all about bringing energy, excitement, and a dash of quirkiness to the world of liquor discovery. So grab a glass, explore, and let’s toast to the next great find!
Cheers to new adventures!
—The barboo Team (aka, just me!)