Welcome to barboo, your guide to the world’s best small-batch spirits. We’re here to celebrate the creativity, craftsmanship, and culture behind every sip, giving boutique liquor brands the spotlight they deserve.

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Our story


Barboo was born from a love of discovery—and a desire to shake things up (pun intended!) in an industry often dominated by the big guys. While massive brands can spend millions on celebrity endorsements and flashy ads, there’s a whole world of meticulously crafted, passion-driven spirits waiting to be explored. That’s where we come in.

Our mission is to connect curious drinkers with these hidden gems, helping small-batch liquor brands grow their fanbase, share their unique stories, and break into new markets. At barboo, we believe that spirits are more than just beverages—they’re a passport to culture, tradition, and flavor. Whether it’s pisco from Peru, baijiu from China, or a locally distilled gin, each bottle has a story, and we’re here to tell it.

Led by one spirited enthusiast (hi, that’s me!), barboo is all about bringing energy, excitement, and a dash of quirkiness to the world of liquor discovery. So grab a glass, explore, and let’s toast to the next great find!

Cheers to new adventures!
—The barboo Team (aka, just me!)